Janice Mandel is a seasoned public relations strategist who helps small business owners amplify their visibility and generate excitement for what they do, so they can create customer demand. 

She has more than 25 years of experience working for global companies like Microsoft, American Express, and Procter & Gamble where she led public relations for Canada. Janice has helped launch over 50 products including Swiffer, Febreze, the American Express Rewards Program and Microsoft Windows.

She also ran a successful PR consultancy, advising small and medium-sized businesses across several industries, including financial services, entertainment, real estate, cannabis, and mining.

Janice believes that entrepreneurs can use the same proven strategies as major corporations to attract attention and build credibility. Through her podcast, Path to Visibility, she shares actionable insights on finding your audience, clarifying your message, and authentically raising your profile.